Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet.
Meatless Monday is a non-profit initiative of The Monday Campaigns Inc. in association with the Johns Hopkins School of Public Health Center for a Livable Future. Meatless Monday was founded in 2003 by marketing professional Sid Lerner. The program follows the nutrition guidelines developed by the USDA.
But where did it originally come from?
During World War I, the U.S. Food and Drug Administration (FDA) urged families to reduce consumption of key staples to help the war effort. Conserving food would support U.S. troops as well as feed populations in Europe where food production and distribution had been disrupted by war. To encourage voluntary rationing, the FDA created the slogan “Food Will Win the War” and coined the terms "Meatless monday" and "Wheatless Wednesday” to remind Americans to reduce intake of these products.
The campaign returned with the onset of World War II, calling upon women on the home front to play a role in supporting the war effort. During this time meat was being rationed, along with other commodities like sugar and gasoline.
Do you participate in Meatless Monday? What is your favorite meatless meal?
Some websites to help you achieve the goal of becoming part of Meatless Monday: